Mailshimp
Mailchimp is a web-based marketing automation platform that facilitates email marketing campaigns, allowing users to create, send, and manage emails to their subscribers. It provides tools for building mailing lists, designing visually appealing emails with customizable templates, analyzing campaign performance through metrics such as open rates and click-through rates, and automating certain aspects of email communication.
Features
- Usability: Intuitive campaign builder, email personalization options
- Integration: Seamless integration with CRMs like Salesforce and HubSpot
- Scalability: From solo entrepreneurs to large sales teams, Mailshake caters to businesses of all sizes
Integrations
Mailchimp integrates with popular CRMs like Salesforce, HubSpot, and Pipedrive, as well as with Google Workspace and Microsoft Outlook for seamless email outreach.
Firmographics
- Founding Year: 2015
- Headquarters Location: Orlando, Florida
- Industry Sector: Technology
- Revenue: $10 million (2020)
- Employee number: 51-200 employees
Pros
- Easy to use interface
- Powerful automation features
- Detailed analytics for tracking campaign performance
Cons
- Some users may find pricing plans restrictive for high-volume campaigns
- Advanced features like custom domains are only available in Enterprise plan
Pricing
Pro
$99per user/month
- All Starter features
- 2,500 recipients per month
- A/B testing
Starter
$59per user/month
- 500 recipients per month
- Basic analytics
- Gmail integration
Enterprise
Custom pricing
- Dedicated account manager
- Custom domains
- Advanced reporting